Great content starts with great strategy. But its not just any marketing strategy, it’s an art. The end goal of it is to engage and convert customers. Who will share it and why? This is based on the 4 pillars of relevant content – Identity (what I am), Aspiration (what I wish), Emotion (what I […]
Recent Posts
$700.00 Or $699.99?
Going home after a class on Tuesday, I walked into Saks Fifth Avenue. I casually browsed through some dresses for this upcoming party, and took some to try on. After spending a good half an hour on this, I made up my mind. I left the dresses on the rack and walked out of the store […]
Is Big Data A Big Problem Or A Big Solution?
Have you ever tried googling the term ‘Big Data‘? There is a BIG amount of data telling you what the big deal about Big Data is! The question is how much of Big Data do we really know? And how much this Big Data really knows us? So where does all this data come from? […]
The Big Pizza Oops!
Have you ever said something and in the next second wished you never had? What happens when you say it on social media though? Well it can mean disastrous consequences on steroids! I’m sure DiGiorno Pizza would have liked to go back in time just a few seconds before riding the hashtag #WhyIStayed to read the context […]
The Day Michael Kors Followed His Customers
Readers! Do not worry. There was no stalking involved. But there was definitely some serious tracking involved. This digital campaign is a classic example of why brands should be listening closely to their customers. Keeping up with the digital trends and changing customer needs and purchase patterns, the experts at Michael Kors did a fabulous […]
Can you listen to what Nature is telling you?
Staring into the vastness of this body of water, I contemplate about the greater things in life, about life itself. Could we not forget everything and stay captured in this present moment? I pull out my iPhone 6 and try to imprint this image the way my eyes see it. Maybe writing about this moment will […]
What Is Twitter Up To?
Looking for high end cars online? Don’t be surprised if your Twitter feed is concentrated with tweets from Jaguar, Mercedes Benz, and BMW. Really? Why? How? Well let me tell you the answer to why is that Twitter has has given advertisers access to more than 1000 Big Data target audiences. And how this has […]
4C Analysis?
For all you diamond lovers out there, I have some interesting information. Try out the Gemological Institute of America’s app to find all you want to know about a woman’s best friend! Now would you? No, I am not asking the question Tiffany’s is,”Will You..Marry Me?”. I am asking the questions for today’s digital era […]
Opening Pandora’s Box
As mythology tells us the story of Pandora who opened the box to all the evils in the world, it also tells us that at the very end, it was Pandora who unleashed all the HOPE in the world as well. Pandora jewelry captures the essence of this story to weave into it’s own brand […]
Through The Looking Glass
“Sometimes you can’t see yourself clearly until you see yourself through the eyes of others.” Ellen DeGeneres Home on a Saturday night, reflecting on who I am, I sit with my laptop open to the ‘HOWTOFASCINATE’ by Sally Hogshead webpage. I contemplate taking the test. But I am a believer in signs and considering I […]
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