Great content starts with great strategy. But its not just any marketing strategy, it’s an art. The end goal of it is to engage and convert customers.
Who will share it and why? This is based on the 4 pillars of relevant content – Identity (what I am), Aspiration (what I wish), Emotion (what I feel), Knowledge (what I know).
Read on to find out 5 facts about content marketing that should be known by all marketers but are necessarily not!
Mastering this art of content marketing can bring fulfilling returns for your brand at virtually no cost!
Today, where competitive advantage is the one of the only tools of differentiation, attracting customers to your brand by investing in great content is one of the most successful marketing efforts.