“Let me be that I am and seek not to alter me” – William Shakespeare This quote captioning a well orchastrated picture would be the exact thing that would earn me some Instagram clout. Now my life is valid, now it has value, now that it has been seen… This thought has been haunting me […]
Being a misfit had always been a feeling way too familiar to me. And over the years I’d had more than my fair share of emotional battles attempting to conquer it, to fit in. At first I would ask myself why – why am I so different, so ambiguous, so confused. Then I began accepting […]
Goodbye to All That. Didion does it again. She was 29. I remember when I first visited New York City, I stepped out of the bus onto the curb outside Bryant park and looked up. The lights lit, the city grit, this was it. I turned around and said to my mother, “I want to […]
They say whatever happens, is always for a reason, and usually for the best. As a child I used to think, who is the they, how do they know? Nonetheless this stuck with me. I would tell myself this repeatedly over the course of my life, sometimes not knowing what that really meant, most times not […]
A top pick from one of the most frequently asked questions, I’m going to say from age 3, “Who do you want to be when you grow up?” What’s wrong with who I am? Simple, yet unsaid. A lot of questions raced through my mind while listening to Shane Koyczan’s TED talk – a plea for more […]
As a part of my morning routine to catch up with Twitter, this morning, a tweet from the digital evangelist Vala Afshar of Salesforce fame got me thinking about the value of education. What does being “educated” do for you? The reason for the quotes is to call out the fact that I’m talking about […]
To this day, I can’t walk past a Barnes & Noble or The Strand, without peeking in to take a quick stroll. Result: I ALWAYS walk out with a book. Yes, it’s the age of Kindle and iBooks, but I’m still the traditional touch-and-feel person. So today, when I walked by the store, the new […]
I want a PURPOSE. Like the thousands that graduated with me this May, making it in the real world, is on top of my mind. But there’s a little difference – I don’t want to get just any job. I don’t want a job just to pay my rent, and my bills, and the loans, […]
As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
Great content starts with great strategy. But its not just any marketing strategy, it’s an art. The end goal of it is to engage and convert customers. Who will share it and why? This is based on the 4 pillars of relevant content – Identity (what I am), Aspiration (what I wish), Emotion (what I […]
