“Let me be that I am and seek not to alter me” – William Shakespeare This quote captioning a well orchastrated picture would be the exact thing that would earn me some Instagram clout. Now my life is valid, now it has value, now that it has been seen… This thought has been haunting me […]
To this day, I can’t walk past a Barnes & Noble or The Strand, without peeking in to take a quick stroll. Result: I ALWAYS walk out with a book. Yes, it’s the age of Kindle and iBooks, but I’m still the traditional touch-and-feel person. So today, when I walked by the store, the new […]
Or the newest Gen Alpha? One thing is for sure that it’s going to get tougher. As a marketer, I’m entering this world at the most volatile time. Exciting as it is, it is also a make it or break it point for us. Traditional marketing is fading quickly to be disrupted by digital. The […]
Or does it? Oh it REALLY does! It’s Snapchat era and everyone’s loving the idea of content disappearing in seconds! But where is it really going? Can Snapchat see every sneaky snap you send out? Is it getting stored in some fantasy cloud? Can those data people track your every conversation? I know I thought this […]
When you read in the news that 22 year olds are ending their lives due to high work stress and work-life imbalance, it really makes me wonder what is the cost of building a career in the dazzling world of corporate? Is giving your heart and soul to corporate really worth it? Does corporate really […]
Have you ever wondered how your brain functions? How one thought leads to another then another? How long does it take for all the information to process? 13 milliseconds! In that case, how much can happen in a minute of one’s time? And how much DOES happen in this one internet minute! Every minute, 639,800GB of […]
As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
Great content starts with great strategy. But its not just any marketing strategy, it’s an art. The end goal of it is to engage and convert customers. Who will share it and why? This is based on the 4 pillars of relevant content – Identity (what I am), Aspiration (what I wish), Emotion (what I […]
Going home after a class on Tuesday, I walked into Saks Fifth Avenue. I casually browsed through some dresses for this upcoming party, and took some to try on. After spending a good half an hour on this, I made up my mind. I left the dresses on the rack and walked out of the store […]
Have you ever tried googling the term ‘Big Data‘? There is a BIG amount of data telling you what the big deal about Big Data is! The question is how much of Big Data do we really know? And how much this Big Data really knows us? So where does all this data come from? […]
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