To this day, I can’t walk past a Barnes & Noble or The Strand, without peeking in to take a quick stroll. Result: I ALWAYS walk out with a book. Yes, it’s the age of Kindle and iBooks, but I’m still the traditional touch-and-feel person. So today, when I walked by the store, the new […]
Tag: Digital
Who’s Scared Of Butterflies?
Yes. It’s true. Butterflies freak me out. And until today I could never explain why to every person who gave me this weird “Are you crazy” expression when I told them this. So why today you ask? I started watching Casey Neistat’s Vlog this morning. And boy am I hooked! So couple of weeks back, […]
How Social Media Forgot Facebook
Well at least in the poll taken this weekend at the FindSpark conference on Saturday. I went in for the panel discussion led by Emily Miethner, Founder and CEO of FindSpark. She along with Shira Galler, Community Outreach Manager at Wix, spoke about how social media was changing the face of digital presence for people, […]
Can We Catch Up With Gen Z?
Or the newest Gen Alpha? One thing is for sure that it’s going to get tougher. As a marketer, I’m entering this world at the most volatile time. Exciting as it is, it is also a make it or break it point for us. Traditional marketing is fading quickly to be disrupted by digital. The […]
What Happens Online Stays Online
Or does it? Oh it REALLY does! It’s Snapchat era and everyone’s loving the idea of content disappearing in seconds! But where is it really going? Can Snapchat see every sneaky snap you send out? Is it getting stored in some fantasy cloud? Can those data people track your every conversation? I know I thought this […]
How Long Is A Minute?
Have you ever wondered how your brain functions? How one thought leads to another then another? How long does it take for all the information to process? 13 milliseconds! In that case, how much can happen in a minute of one’s time? And how much DOES happen in this one internet minute! Every minute, 639,800GB of […]
Understand Digital Strategy In Just 5 Infographs
As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
The 5 Truths About Content Marketing Everyone Must Know
Great content starts with great strategy. But its not just any marketing strategy, it’s an art. The end goal of it is to engage and convert customers. Who will share it and why? This is based on the 4 pillars of relevant content – Identity (what I am), Aspiration (what I wish), Emotion (what I […]
$700.00 Or $699.99?
Going home after a class on Tuesday, I walked into Saks Fifth Avenue. I casually browsed through some dresses for this upcoming party, and took some to try on. After spending a good half an hour on this, I made up my mind. I left the dresses on the rack and walked out of the store […]
Is Big Data A Big Problem Or A Big Solution?
Have you ever tried googling the term ‘Big Data‘? There is a BIG amount of data telling you what the big deal about Big Data is! The question is how much of Big Data do we really know? And how much this Big Data really knows us? So where does all this data come from? […]
