How Social Media Forgot Facebook

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Well at least in the poll taken this weekend at the FindSpark conference on Saturday.

I went in for the panel discussion led by Emily Miethner, Founder and CEO of FindSpark. She along with Shira Galler, Community Outreach Manager at Wix, spoke about how social media was changing the face of digital presence for people, and how we could use it to our benefit.

Emily took a quick poll at the beginning to gauge the audience’s participation and activity on different social media channels. There was talk about Twitter, Instagram, LinkedIn, and Snapchat of course! What we did forget to talk about, until reminded by someone in the audience, was Facebook!

It made me laugh at the moment, yet wonder at the same time about how the social media MVP had become an extra on the benches. Digital is disrupting the marketing world at an exponential rate, and social media is at the forefront of it. Even though Facebook is innovating its model to stay relevant (read chat bots), is that sufficient to propel usage among the younger demographic, most of who are not even members of the FB universe? These innovations may prolong the diminishing FB existence, but what is the future of it?

Will Facebook be remembered by its flagship name? Or will it just be the foundation of the house of brands,  led by acquired applications like Instagram and Whatsapp? Is that where the future lies – in acquisitions of the future of technology?

Either way, with the rules of relevancy changing so fast, attention is the only asset, and platforms that have it will make it – only until they have it.

P.S: FindSpark is a great community to be a part of, and Emily’s story is an inspiration in itself.

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