Great content starts with great strategy. But its not just any marketing strategy, it’s an art. The end goal of it is to engage and convert customers. Who will share it and why? This is based on the 4 pillars of relevant content – Identity (what I am), Aspiration (what I wish), Emotion (what I […]
Tag: Online
$700.00 Or $699.99?
Going home after a class on Tuesday, I walked into Saks Fifth Avenue. I casually browsed through some dresses for this upcoming party, and took some to try on. After spending a good half an hour on this, I made up my mind. I left the dresses on the rack and walked out of the store […]
Is Big Data A Big Problem Or A Big Solution?
Have you ever tried googling the term ‘Big Data‘? There is a BIG amount of data telling you what the big deal about Big Data is! The question is how much of Big Data do we really know? And how much this Big Data really knows us? So where does all this data come from? […]
The Day Michael Kors Followed His Customers
Readers! Do not worry. There was no stalking involved. But there was definitely some serious tracking involved. This digital campaign is a classic example of why brands should be listening closely to their customers. Keeping up with the digital trends and changing customer needs and purchase patterns, the experts at Michael Kors did a fabulous […]
4C Analysis?
For all you diamond lovers out there, I have some interesting information. Try out the Gemological Institute of America’s app to find all you want to know about a woman’s best friend! Now would you? No, I am not asking the question Tiffany’s is,”Will You..Marry Me?”. I am asking the questions for today’s digital era […]
Opening Pandora’s Box
As mythology tells us the story of Pandora who opened the box to all the evils in the world, it also tells us that at the very end, it was Pandora who unleashed all the HOPE in the world as well. Pandora jewelry captures the essence of this story to weave into it’s own brand […]
Through The Looking Glass
“Sometimes you can’t see yourself clearly until you see yourself through the eyes of others.” Ellen DeGeneres Home on a Saturday night, reflecting on who I am, I sit with my laptop open to the ‘HOWTOFASCINATE’ by Sally Hogshead webpage. I contemplate taking the test. But I am a believer in signs and considering I […]
Amazon: Find Anything Here
Let me ask you a question. When I say Amazon what comes to your mind? The e-commerce website which is 20 years old or the largest river in South America which has been around for centuries? I guess it is pretty much a rhetorical question! The new semester is beginning and I’ve got my list […]
fluid.world 