“SEM is the current state of marketing – with the highest ROI.” Bet you weren’t expecting a start like that? But seriously, how many times have we heard this statement, just this year! As someone whose heart beats for stories, I had never thought that when the time came for my first big job in […]
Tag: Content
What I’ve Learned
To this day, I can’t walk past a Barnes & Noble or The Strand, without peeking in to take a quick stroll. Result: I ALWAYS walk out with a book. Yes, it’s the age of Kindle and iBooks, but I’m still the traditional touch-and-feel person. So today, when I walked by the store, the new […]
Who’s Scared Of Butterflies?
Yes. It’s true. Butterflies freak me out. And until today I could never explain why to every person who gave me this weird “Are you crazy” expression when I told them this. So why today you ask? I started watching Casey Neistat’s Vlog this morning. And boy am I hooked! So couple of weeks back, […]
What Is A Miracle?
It’s the universe’s way of giving you a boost. I started my morning today, just the usual way, watching DailyVee #22. I happened to pick up on something one of Gary’s many fans had to say, about how thrilled he was when he got a response from Gary to an email he had written out […]
What Happens Online Stays Online
Or does it? Oh it REALLY does! It’s Snapchat era and everyone’s loving the idea of content disappearing in seconds! But where is it really going? Can Snapchat see every sneaky snap you send out? Is it getting stored in some fantasy cloud? Can those data people track your every conversation? I know I thought this […]
Does Corporate Have A Heart?
When you read in the news that 22 year olds are ending their lives due to high work stress and work-life imbalance, it really makes me wonder what is the cost of building a career in the dazzling world of corporate? Is giving your heart and soul to corporate really worth it? Does corporate really […]
How Long Is A Minute?
Have you ever wondered how your brain functions? How one thought leads to another then another? How long does it take for all the information to process? 13 milliseconds! In that case, how much can happen in a minute of one’s time? And how much DOES happen in this one internet minute! Every minute, 639,800GB of […]
Understand Digital Strategy In Just 5 Infographs
As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
The 5 Truths About Content Marketing Everyone Must Know
Great content starts with great strategy. But its not just any marketing strategy, it’s an art. The end goal of it is to engage and convert customers. Who will share it and why? This is based on the 4 pillars of relevant content – Identity (what I am), Aspiration (what I wish), Emotion (what I […]
Is Big Data A Big Problem Or A Big Solution?
Have you ever tried googling the term ‘Big Data‘? There is a BIG amount of data telling you what the big deal about Big Data is! The question is how much of Big Data do we really know? And how much this Big Data really knows us? So where does all this data come from? […]
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