“SEM is the current state of marketing – with the highest ROI.” Bet you weren’t expecting a start like that? But seriously, how many times have we heard this statement, just this year! As someone whose heart beats for stories, I had never thought that when the time came for my first big job in […]
Tag: Brand Story
Who’s Scared Of Butterflies?
Yes. It’s true. Butterflies freak me out. And until today I could never explain why to every person who gave me this weird “Are you crazy” expression when I told them this. So why today you ask? I started watching Casey Neistat’s Vlog this morning. And boy am I hooked! So couple of weeks back, […]
What Happens Online Stays Online
Or does it? Oh it REALLY does! It’s Snapchat era and everyone’s loving the idea of content disappearing in seconds! But where is it really going? Can Snapchat see every sneaky snap you send out? Is it getting stored in some fantasy cloud? Can those data people track your every conversation? I know I thought this […]
Does Corporate Have A Heart?
When you read in the news that 22 year olds are ending their lives due to high work stress and work-life imbalance, it really makes me wonder what is the cost of building a career in the dazzling world of corporate? Is giving your heart and soul to corporate really worth it? Does corporate really […]
Understand Digital Strategy In Just 5 Infographs
As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
The Big Pizza Oops!
Have you ever said something and in the next second wished you never had? What happens when you say it on social media though? Well it can mean disastrous consequences on steroids! I’m sure DiGiorno Pizza would have liked to go back in time just a few seconds before riding the hashtag #WhyIStayed to read the context […]
The Day Michael Kors Followed His Customers
Readers! Do not worry. There was no stalking involved. But there was definitely some serious tracking involved. This digital campaign is a classic example of why brands should be listening closely to their customers. Keeping up with the digital trends and changing customer needs and purchase patterns, the experts at Michael Kors did a fabulous […]
Opening Pandora’s Box
As mythology tells us the story of Pandora who opened the box to all the evils in the world, it also tells us that at the very end, it was Pandora who unleashed all the HOPE in the world as well. Pandora jewelry captures the essence of this story to weave into it’s own brand […]
Amazon: Find Anything Here
Let me ask you a question. When I say Amazon what comes to your mind? The e-commerce website which is 20 years old or the largest river in South America which has been around for centuries? I guess it is pretty much a rhetorical question! The new semester is beginning and I’ve got my list […]