Hello readers! I apologize for being MIA. As the first year of graduate school came to a close, I took some time off to ponder on all that I’ve learned over the course of the year, and not just professionally, but moreover personally. And as I dive into a new chapter in my life, with […]
Tag: blog
Understand Digital Strategy In Just 5 Infographs
As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
The 5 Truths About Content Marketing Everyone Must Know
Great content starts with great strategy. But its not just any marketing strategy, it’s an art. The end goal of it is to engage and convert customers. Who will share it and why? This is based on the 4 pillars of relevant content – Identity (what I am), Aspiration (what I wish), Emotion (what I […]
Is Big Data A Big Problem Or A Big Solution?
Have you ever tried googling the term ‘Big Data‘? There is a BIG amount of data telling you what the big deal about Big Data is! The question is how much of Big Data do we really know? And how much this Big Data really knows us? So where does all this data come from? […]
The Big Pizza Oops!
Have you ever said something and in the next second wished you never had? What happens when you say it on social media though? Well it can mean disastrous consequences on steroids! I’m sure DiGiorno Pizza would have liked to go back in time just a few seconds before riding the hashtag #WhyIStayed to read the context […]
The Day Michael Kors Followed His Customers
Readers! Do not worry. There was no stalking involved. But there was definitely some serious tracking involved. This digital campaign is a classic example of why brands should be listening closely to their customers. Keeping up with the digital trends and changing customer needs and purchase patterns, the experts at Michael Kors did a fabulous […]
Can you listen to what Nature is telling you?
Staring into the vastness of this body of water, I contemplate about the greater things in life, about life itself. Could we not forget everything and stay captured in this present moment? I pull out my iPhone 6 and try to imprint this image the way my eyes see it. Maybe writing about this moment will […]
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