As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
Tag: Targeting
$700.00 Or $699.99?
Going home after a class on Tuesday, I walked into Saks Fifth Avenue. I casually browsed through some dresses for this upcoming party, and took some to try on. After spending a good half an hour on this, I made up my mind. I left the dresses on the rack and walked out of the store […]
Is Big Data A Big Problem Or A Big Solution?
Have you ever tried googling the term ‘Big Data‘? There is a BIG amount of data telling you what the big deal about Big Data is! The question is how much of Big Data do we really know? And how much this Big Data really knows us? So where does all this data come from? […]
The Day Michael Kors Followed His Customers
Readers! Do not worry. There was no stalking involved. But there was definitely some serious tracking involved. This digital campaign is a classic example of why brands should be listening closely to their customers. Keeping up with the digital trends and changing customer needs and purchase patterns, the experts at Michael Kors did a fabulous […]
What Is Twitter Up To?
Looking for high end cars online? Don’t be surprised if your Twitter feed is concentrated with tweets from Jaguar, Mercedes Benz, and BMW. Really? Why? How? Well let me tell you the answer to why is that Twitter has has given advertisers access to more than 1000 Big Data target audiences. And how this has […]
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