Or the newest Gen Alpha? One thing is for sure that it’s going to get tougher. As a marketer, I’m entering this world at the most volatile time. Exciting as it is, it is also a make it or break it point for us. Traditional marketing is fading quickly to be disrupted by digital. The […]
As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
Going home after a class on Tuesday, I walked into Saks Fifth Avenue. I casually browsed through some dresses for this upcoming party, and took some to try on. After spending a good half an hour on this, I made up my mind. I left the dresses on the rack and walked out of the store […]
Readers! Do not worry. There was no stalking involved. But there was definitely some serious tracking involved. This digital campaign is a classic example of why brands should be listening closely to their customers. Keeping up with the digital trends and changing customer needs and purchase patterns, the experts at Michael Kors did a fabulous […]
Staring into the vastness of this body of water, I contemplate about the greater things in life, about life itself. Could we not forget everything and stay captured in this present moment? I pull out my iPhone 6 and try to imprint this image the way my eyes see it. Maybe writing about this moment will […]