As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
Going home after a class on Tuesday, I walked into Saks Fifth Avenue. I casually browsed through some dresses for this upcoming party, and took some to try on. After spending a good half an hour on this, I made up my mind. I left the dresses on the rack and walked out of the store […]
Readers! Do not worry. There was no stalking involved. But there was definitely some serious tracking involved. This digital campaign is a classic example of why brands should be listening closely to their customers. Keeping up with the digital trends and changing customer needs and purchase patterns, the experts at Michael Kors did a fabulous […]
For all you diamond lovers out there, I have some interesting information. Try out the Gemological Institute of America’s app to find all you want to know about a woman’s best friend! Now would you? No, I am not asking the question Tiffany’s is,”Will You..Marry Me?”. I am asking the questions for today’s digital era […]
Let me ask you a question. When I say Amazon what comes to your mind? The e-commerce website which is 20 years old or the largest river in South America which has been around for centuries? I guess it is pretty much a rhetorical question! The new semester is beginning and I’ve got my list […]