Readers! Do not worry. There was no stalking involved. But there was definitely some serious tracking involved. This digital campaign is a classic example of why brands should be listening closely to their customers. Keeping up with the digital trends and changing customer needs and purchase patterns, the experts at Michael Kors did a fabulous […]
Tag: Digital Marketing
What Is Twitter Up To?
Looking for high end cars online? Don’t be surprised if your Twitter feed is concentrated with tweets from Jaguar, Mercedes Benz, and BMW. Really? Why? How? Well let me tell you the answer to why is that Twitter has has given advertisers access to more than 1000 Big Data target audiences. And how this has […]
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