To this day, I can’t walk past a Barnes & Noble or The Strand, without peeking in to take a quick stroll. Result: I ALWAYS walk out with a book. Yes, it’s the age of Kindle and iBooks, but I’m still the traditional touch-and-feel person. So today, when I walked by the store, the new […]
Or the newest Gen Alpha? One thing is for sure that it’s going to get tougher. As a marketer, I’m entering this world at the most volatile time. Exciting as it is, it is also a make it or break it point for us. Traditional marketing is fading quickly to be disrupted by digital. The […]
As the semester comes to a close, I attempt to dive into the real world of digital, using new tools to adopt the visual listening approach showcasing the essentials of Digital Strategy. Take a look readers!
Going home after a class on Tuesday, I walked into Saks Fifth Avenue. I casually browsed through some dresses for this upcoming party, and took some to try on. After spending a good half an hour on this, I made up my mind. I left the dresses on the rack and walked out of the store […]
Have you ever tried googling the term ‘Big Data‘? There is a BIG amount of data telling you what the big deal about Big Data is! The question is how much of Big Data do we really know? And how much this Big Data really knows us? So where does all this data come from? […]
Have you ever said something and in the next second wished you never had? What happens when you say it on social media though? Well it can mean disastrous consequences on steroids! I’m sure DiGiorno Pizza would have liked to go back in time just a few seconds before riding the hashtag #WhyIStayed to read the context […]
Looking for high end cars online? Don’t be surprised if your Twitter feed is concentrated with tweets from Jaguar, Mercedes Benz, and BMW. Really? Why? How? Well let me tell you the answer to why is that Twitter has has given advertisers access to more than 1000 Big Data target audiences. And how this has […]